Reader, if you're paying for traffic over Black Friday/Cyber Monday, you MUST have these pieces in place to get the ROI you deserve.

Think about it:

Black Friday is a holiday about consumption. People are primed to buy—assuming they're getting an unbeatable deal.

Assuming you'v got your front-end strategy figured out, let's talk about how you can generate as much cash as possible from your Black Friday campaign, at the point of purchase and beyond:

1️⃣ Let buyers add an Order Bump at checkout!

Make sure your cart has the option to add a little something extra to their purchase:

What can you offer that’s like a chocolate bar in the checkout line?

What’s something they’ll absolutely want to grab because it’s:

👉 relevant to what they’re after

👉 low-lift to implement/consume

👉 a one-time opportunity to save $$$?

Price this at 25-50% of your main offer. Your goal is a 30-40% conversion rate here.

2️⃣ Give buyers an early chance to upgrade with your upsell

For the buyer with money to spend, what’s the most luxurious way you can support her right now?

Is it:

💖 1-week of Voxer coaching to jumpstart her success?

💖 A VIP Day to accelerate the results she’ll get with your main offer?

💖 A curated selection of past trainings from your mastermind—tailored to her current goals based on a quiz or intake form?

(As in that last one, choose an upsell that allows you to seed your ascension offer, e.g. your mastermind, membership, retainer or 1:1).

This should be around 2-3x your main offer’s price point. Aim for 20% uptake on this.

3️⃣ Offer a downsell to those who say no

People are price conscious on Black Friday so a no-brainer deal on a recurring offer is my recommendation here—this keeps people in your world beyond "sales season" and gives you the opportunity to upgrade them later.

4️⃣ Collect Strategic Buyer Intelligence ASAP post-purchase so you know:

☝️What they want

✌️Who they are

…and you can personalize your pitches moving forward.

5️⃣ Deliver a great experience and make sure to seed your Next Level Offer during the 3 key phases of their post-purchase experience

Activation: AKA "onboarding", or the first 7-10 days within your program

Evolution: Around the mid-way point, the sink or swim stage, where your people tend to either start seeing great results or drift away, and

Culmination: The phase formerly known as "Offboarding" or "Graduation", but now seen as the moment you're going to make a serious case for your Next Level Offer

Pro tip: Waiting to pitch the next way to work with you until that Culmination stage is one of the most common mistakes even experienced coaches make—making the same pitch to everyone, regardless of what you know about them? That's another one.

Want to know what those are - along with the 9 Profit Levers hiding in your signature offer’s backend?

Watch our signature, on-demand workshop now:

💰 Profit without Pressure💰

…where I’ll show you how to turn your existing clients into predictable, recurring revenue—without adding overhead, complexity, or a single new offer.

Or, get personalized support on how to make this work for you—

Book a Profit Pulse Check for a 1:1 walkthrough of the 9 Profit Levers waiting to be pulled inside your signature offer.

On this call, I'll walk you through the automated client touchpoints I recommend, including Ascension Pathways, Organic Growth Triggers and how to build profiles for each of your buyer's using Strategic Client Intelligence.

You'll walk away with 3 clear & easily implementable next steps to help you generate more PROFIT from the work you're already doing.

(Yes, I repeat - profit - because these additions are all about making more money from work you've already done, without requiring any new ads, overhead or effort on your part, the return you get from implementing them is pure profit.)​

I want to help you make bank on Black Friday and profit without pressure thru 2026.

If you have any questions about these strategies, hit reply and let me know.

Talk soon,

Katie