Reader,

Last week my 5-year old pandemic baby started kindergarten.

And while I was prepared for nerves, tears and pleas to "just go home", I was not prepared for this:

My daughter walking straight into the school, pausing only to look over her shoulder to give me a confident smile and a little wave.

And just like that—she's off.

The difference between this crisp fall morning and the slow mornings of summer? Like night and day.

Because once that door closed behind her on the first day, she was already a different little kid.

Here's what you to take from this:

By the time your clients 'complete' your program, they've already moved on.

Your invitation to their next step must build a bridge between who she is now and who she wants to be.

Because there's a big difference - both energetic and strategic – between inviting someone to continue working with you from within an existing offer, versus once their current container has come to a close.

And most of the coaches I've worked with are waiting waaaay too late to invite their clients to upgrade.

I recommend you let new people know about the higher-touch containers you have at 3 strategic points:

• Immediately after they start working with you
• After they experience their first big win
• Before they complete - ideally around 80% of the way through your program – think: week 6 of an 8 week course

If you've watched the Profit without Pressure workshop, you know these moments correspond to the times in The Hero's Journey where the Guide typically intervenes to help them on their quest.

There's a reason for that:

When we start a new adventure, we consider our options when it comes to support.

When we realize what we're really up against, we're open to new modes of assistance.

And when we're on the brink of success, considering what our next steps will entail, there's appeal to continuing our journey with the same supports that got us this far.

When I implemented the Post-Sale Profit System for Copyhackers, for example, we set up their automations to trigger the mid-way sequence once students had completed >50% of 3 courses within Copy School and the final upgrade sequence once they'd completed >50% of 6+ courses.

Of course, what works for your audience, within your offers, will not be what works for everyone else. We map out a custom Post-Sale Profit Roadmap for all of our clients, never cramming their offer suite into a pre-designed blueprint that worked back in 2016.

These 3 moments are meaningful for the people inside your programs. And they're full of potential for you.

That's why the smartest (and most profitable) move you can make is to map out these moments in advance and automate your outreach—so your clients' next step feels obvious and easy, instead of like an afterthought.

If you'd like more of your current clients to invest in your highest ticket programs without you needing to do another launch, let's chat.

On a 15-minute Fit Check Call, we'll talk about exactly what it would look like to implement the Post-Sale Profit System in your business' backend.

​Book yours ASAP to start turning every sale into 3 more.​

Talk soon,

Katie

P.S.

If you're even just a little bit curious about what it would look like to add an automated upgrade funnel to your client experience, reach out.

This call isn't a sales pitch. It's an honest-to-goodness vibe check where we'll talk through the Golden Opportunities open to you and how much extra profit you stand to add.

​Get a clear sense about how much you could make with backend sales sequences today.​